Berlin Fashion Week

Working collaboratively we were creating a new brand strategy for Berlin Fashion Week. We coined the phrase “reengineering the runway” to reconnect the everyday fashion enthusiasts and large international desingers to Berlin’s local fashion scene. We wanted to get away from the luxe image that comes with “fashion week.” We did field research within Berlin and interviewed young people in the fashion scene. I was specifically responsible for putting together motion design promo pieces and strategizing branding.